Anissa Moyston

Client served: Cash App, eBay, Google Workspace, Gmail

• Owning delivery for major digital and integrated initiatives by defining program structure, optimizing workflows, and ensuring all teams were resourced, informed, and set up for success from kickoff to launch.

• Building strong client and internal relationships by leading conversations, managing expectations, and creating clarity across all workstreams to support consistent and high quality execution.

Client served: American Red Cross, ANTA Kyrie Irving Collection, Coca Cola, Microsoft

• Led cross functional agency teams and managed all phases of complex campaigns from scope definition and workflow planning to delivery to ensure projects were completed on time and within budget.

• Served as the primary client facing liaison, owning relationships, aligning internal and external stakeholders, and ensuring clarity and consistency across all deliverables, timelines, and budgets.

• Streamlined agency operations by building and maintaining detailed project workflows, status reports, schedules, and budget tracking, improving team efficiency and supporting seamless coordination across creative, media, and production teams.

Client served: Edward Jones, Disney

• Overseeing various types of mid- to large-scale integrated brand and marketing projects from initial concept to delivery within established scope timing, budget, and quality expectations

• Planning, facilitating and supporting all aspects of the project delivery including strategic and creative development, review and approval processes

• Developing, implementing and maintaining processes and procedures that drive greater efficiency and quality of work

• Maintaining an awareness of potential interdependencies with other projects and their impact

• Managed a multitude of projects simultaneously that live under the Baseball/Softball and all minor league Team Sports (Basketball, Football, Volleyball, etc.)

• Assigned projects, timelines and to do’s to a team of 7 creatives, in order to meet marketing deadlines for launches, events and releases

• Worked closely with the Art Director, Creative Team and Marketing Managers to identify any operational challenges and solving for them

• Drove operational success by adhering to best practices for campaign setup, delivery, and streamlining the workflow

• Developed relationships with the marketers to better understand the each departments needs and KPI’s

Clients served: Kabbage

• Managing the creative and development team in their process to drive forward project work

• Creating account-specific scrum process documents inclusive of the creative and development process, along with the required stakeholder approval process

• Utilizing Microsoft Planner and Workfront heavily, in order to keep track of requests from 90+ marketers, averaging about 60+ projects/requests quarterly

• Leading weekly creative standup meetings to align on project status, next steps and any blockers

• Received the Global Advertising & Brand Management Inclusive Leadership Trailblazer Award (April 2023)

Clients served: Kraft Heinz Company, McDonalds

• Managed the internal workflow and daily client interactions - inclusive of budgets, scheduling legal, resourcing, content reviews and campaign/evergreen workstreams

• Led a team of creative resources (copywriters, designers, strategists) that focused on trending and cultural moments to promote brand presence

• Utilized insights to gain a deeper understanding understanding of how content is performing and how to better align with the brand’s KPI’s

Clients served: Bolthouse Farms, The Bouqs, Live Nation, NBCUniversal

• Managed all resourcing across assigned clients for strategy, creative and production and aligned with internal resource manager

• Developed internal and external timelines to ensure project deadlines are achieved and the brief objective is met

• Collaborated with peers on process improvement within internal project management department

• Facilitated any client communications regarding briefings, feedback, updates to the internal project team